This article was originally published in the 2013 Toy Fair Times, and is republished on PlayHappens with permission from the author. New York, NY - WIT is very pleased to announce the launch of a new and groundbreaking initiative at Toy Fair 2013 entitled the WOMEN IN TOYS - WALMART WOMEN'S GLOBAL ECONOMIC EMPOWERMENT Initiative, which will help Walmart reach its goal to source $20 Billion … [Read more...]
It’s All In The Execution
01/25/2013 by 2 Comments
“Because the idea is .05% and the execution is 99.95%” I just read this quotation attributed to Heather Stouffer, Founder & CEO of Mom Made Foods, and couldn't agree more. (It's right up there with another favorite: "luxury is in the details." Ain't it, though?) A number of years ago I was a client of a service organization. They had some great ideas -- all intended as a favor or a … [Read more...]
Seamless Exhibiting–The Whole KIT and Kaboodle
01/09/2013 by 3 Comments
"I have read the entire Exhibiting Guide." Kristina, of first-time Toy Fair exhibitor Three-eyed Fly, made my day recently with those simple words. I could listen to them over and over, but there are too few Kristinas to make that a reality. It might seem a bit odd that "I have read the entire Exhibiting Guide" would bring me such joy, but I happen to manage the exhibitor service kits for … [Read more...]
Getting Trade Show ROI – Not Just Expense Reports – From Your On-Site Team
12/18/2012 by 27 Comments
In 1984 at the wee age of 19, my then virtually unknown-in-the-United States employer Samsung Electronics America chose me as one of the receptionists for its booths at the Chicago and Las Vegas Consumer Electronics Shows. Other than a better command of English than most of my foreign-born colleagues and a lovely smile thanks to six years of braces, I offered Samsung little return on their … [Read more...]
Does Your Company Have an Identity Crisis?
10/16/2012 by 2 Comments
I probably could have read War and Peace in the countless hours I’ve spent proofreading Toy Fair and Fall Toy Preview exhibitor listings for publication. Yet I continue to be confounded by the identity crisis some exhibiting companies seem to have. From year to year, listing to listing it’s surprising how many companies change what they call themselves – some more than once. “Of all the … [Read more...]
O Beautiful for Spacious Skies
05/17/2012 by 3 Comments
A gorgeous spring evening in Washington, DC served as the backdrop for the kick-off of PlayCon 2012. Representatives from across the toy, play and entertainment industries gathered under the dramatic atrium of the Gaylord National Harbor Hotel and Convention Center just outside the nation’s capitol for a sparkling evening of fun and games, drinks and dinner, and entertainment. Though an … [Read more...]
2012 Westminster Dog Show Winner Joins the Toy Fair!
02/15/2012 by 4 Comments
Malachy is famous. In the past few days he has been all over the screen, on all the most important talk shows and now he finds himself at the most important Toy Show. Here are a few pics. But...which one is the toy? They are all so playful...it's tough to tell! … [Read more...]
Play Happens Prize Redemption
02/15/2012 by 3 Comments
Hey all! Toy Fair 2012 is winding down for it's last day. The exhibit halls will be open from 9:00 am - 4:00 pm today. If you are looking to redeem your Play Happens points, there are two ways this will happen (depending on what you are redeeming). First of all, to redeem you must click on the Play Happens Ribbon floating to the left of this screen or the large Play Happens banner above … [Read more...]
Toy Fair Day 3 Photos
02/14/2012 by 3 Comments
As day 3 closes, we wish our attendees a wonderful Valentines Day! Hopefully you were able to snag one of our festive tee shirts...Here's a little eye candy for your date night dessert! … [Read more...]
